OUR BRANDS

Our brands combine traditional craftsmanship from Thuringia with modern design.

They focus on costumers who consciously don't want uniform mass products from Far East. It is our strategy to keep the chain between design, production and costumer as short as possible. Therefore our brands still remain affordable for customers with average incomes.

As a key element of our brands we have numerous contacts to the fashion world in Berlin - a city that has become a metropolis of fashion innovation and avant-garde.

The house production allows our customers quickly and flexibly to supply during the season with new merchandise.

Due to our house production we are able to supply new merchandise even during the season.

High-end knitwear with colorful and original knitting patterns and structures is the dominant part of our collections. Three-dimensional effects and special yarn combinations offer something that one does not expect from classical knitwear. Any material is carefully selected and designed - starting from the yarn, the zippers, the labels to the smallest button.

The high quality of our products is assured by decade-long relationships with our suppliers.

The attention to each detail extends to the smallest button which we sometimes even cover with knitwear.

Our fashion is loved and bought by intelligent and sophisticated costumers. They appreciate high-quality materials and excellent craftsmanship as well as unusual designs. To get luxury goods "made in Germany" at reasonable prices are crucial for them when purchasing our fashion.

The collections are rounded by a variety of knitting - accessories such as scarves, cuffs, hats and ties.

Strick Zella Video - Fashion Show "DAY DRIFT"